REALISING THE FUTURE WITH EMR

Healthcare is facing a technological reckoning. Clinicians rely on the seamless flow of information for optimal patient outcomes, and leaders can no longer deny or resist the climbing expectations of consumers – transformation is needed.

As proof that executives are responding to this mandate for technological renewal, Connect Media and PHILIPS hosted CEOs, CIOs and Chief Medical Officers from across the public and private divide to interrogate the viability of EMR in Victoria. From overcoming change resistance and rewriting entrenched cultural practices, to countering reputational and security threats, the successful implementation of EMR is a formidable task. But the benefits are palpable – and may soon become irresistible.

WHAT FOR LAW, IN 2024?

Epidemic structural and cultural issues are shackling the potential of General Counsel and commercial firms alike. Institutionalised time-based billing methods are a source of shared frustration, and there is much to be said for how generational change and emerging technologies might affect this highly-strung ecosystem.

Unfortunately, too much of this conversation is being held in whispered tones, which does little to generate impetus for change. Connect Media and VARIO FROM PINSENT MASONS decided to gather leading General Counsel from all sectors of the national economy to spark a constructive and candid dialogue in the hope of creating this change momentum.

Over twenty executives converged for a transparent look at how these different cultural forces and corporate structures interplay, and to consider what must be done to forge a bright new future for the profession as a whole.

CREATING THE ULTIMATE RETAIL EXPERIENCE

For years, marketers preached that the customer was king. In reality, customer-centred design submitted to distribution; mechanical limits on production and delivery set firm parameters on what the customer could purchase and possess. But that is all changing, rapidly. Now, living in a world of once-unimaginable connectivity and personalisation, customers are dictating the pace, variety, and quality of service. What once seemed an empty prophecy is being fulfilled – the customer is now king.

Retailers appreciate this shift in power and are now moving to remodel themselves around the customer. For some, this change is a shift in focus, a subtle reorientation. But for most, delivering on the customers’ expectations has required seismic restructuring and the establishment of core, data-driven capabilities. There is now a clear mandate for a new breed of marketing professional who acts creatively atop a platform of actionable data intelligence.

Connect Media along with Zendesk gathered a diverse group of leading retail executives to discuss this ongoing empowerment of the customer. Here is what they had to say.

CONSUMER SIGNALS AND THE FUTURE OF RETAIL

We are mining the intricacies of our lives in greater depth than ever before. Digital touchpoints are exploding across the consumer landscape; soon, nearly every aspect of our lives will be governed by a digital interface. We are constantly projecting a complex and interwoven series of signals that, when correctly connected, map out our lives with frightening specificity. Only artificial intelligence is capable of deciphering this new, digital cartography.

As consumers, we have come to predict and expect the level of hyper-personal, finely-curated content that artificial intelligence delivers. Brands must create in-store experiences that reflect and augment our movements online. And as the traditional boundaries of retail evaporate, brands must know when to engage, intrude and escalate, and when to show restraint. In the eyes of consumers, each platform, and every device, is simply one way of seeing a familiar face; no thought is given to enterprise structures and systems. All that matters is a seamless and consistent experience.

The bar for retailers is therefore set at a considerable height, and the path to reaching and exceeding the competitive benchmark for seamless, hyper-personalised, omnichannel retail is littered with pitfalls. Artificial intelligence, effectively implemented, becomes an indispensable ally in this pursuit; and, in the hands of the competition, a formidable foe.

Lucidworks and Connect Media gathered leading digital and marketing minds from some of the nation’s preeminent retailers for a candid discussion on how businesses are responding to soaring consumer demands. Our conversation unearthed shared frustrations as well as numerous opportunities – this is what they had to say.

ALGORITHMS, ETHICS, AND THE EVOLUTION OF HUMAN RESOURCES

The world is undergoing a consequential paradigm shift. The primacy of climate as a mainstream socio-political and economic issue is forcing businesses to reengineer longstanding operating models in the pursuit of sustainable outcomes, while consumer-driven pressure on sustainable distribution models and events like the recent COVID-19 outbreak are a wake-up call for global enterprises to confront their own supply-chain dependencies.

Beneath these challenges is a shifting technological bedrock. We are collecting data at an unprecedented and exponential rate, mining the complexities of the world in greater depth than ever before, all the while regulatory landscapes struggle to reign in practices and protect consumers that want to participate in the world with greater privacy and security safeguards.

Employers and their employees are simultaneously grappling with the often over-dramatised rise of AI, trying to ascertain whether dystopic fears around vast job displacements will impact them before they have the time or capacity to evolve into prophetically touted roles that are yet to exist. This, then, is a small snapshot of the world we live in, and for Human Resources professionals, it is a world of immense opportunity.

Human Resources professionals have specific opportunities to empower employees with a lived purpose and to genuinely pursue business for the better; to have serious conversations around algorithmic ethics, employee privacy and wellbeing; and to train employees in analytical methodologies and explore pragmatic approaches for transitioning people into new roles. Connect Media and Australia Post gathered leading Human Resources executives from around the country to candidly confront these challenges and opportunities.

BE WELL AT THE TOP

VARIO FROM PINSENT MASONS and Connect Media gathered leading national General Counsel in defiance of the enduring stigma surrounding mental health in Corporate Australia. The General Counsel in attendance had a depth of varied experience across both in-house and private practice settings, and should be complimented for the level of candour and vulnerability displayed in a conversation that relied heavily on lived experiences.

Together, we interrogated a number of interwoven challenges, including: diverging generational approaches to communication and privacy; confronting the failings of reflexive institutional responses and entrenched attitudes towards mental health; reconciling competing responsibilities to the individual and the organisation as an entity; moving beyond processes and demonstrating leadership through modelled behaviour; and creating support networks at the heights of corporate leadership.

UNBOXED THINKING

Achieving the twin goals of digital convenience and security is a dynamic undertaking in today’s hypercompetitive, digitally entangled environment. Technology is advancing at an unprecedented pace, and businesses must reckon with this exponential rate of discovery to satiate the immense appetite consumers have for mobile, seamless interactions.

A once unfathomable number of devices are now destined to be connected under the Internet of Things, creating new opportunities for organisations to build creative, engaging, personal experiences. But each one of these consumer touchpoints is a source of vulnerability, and cyber-criminals have displayed their ability to evolve and mutate their attack patterns with pace and ferocity.

Ultimately, to deliver efficient, intuitive services in this frenetic technology landscape, organisations must intimately understand their consumers and strike an appropriate balance between immersive user interfaces and security. GBG gathered leading security, fraud and digital experts from all corners of the national economy to explore how the country’s leading organisations are walking this line on the way to securing competitive advantage.

DEMYSTIFYING PROCESS AUTOMATION

The current digital age is evolving at an exponential rate without historic precedent. Consumer demands for seamless, reliable experiences are driving businesses to dismantle legacy systems and build flexible, integrated processes. These new efficiencies are obscured in a chaotic and contested technological environment; one where transformative solutions are entangled with false promises and pitfalls. Businesses leaders must be able to discern returns from rhetoric, distinguishing mature solutions from prophetic exaggerations to integrate processes that reflect and advance customer outcomes.

DOCUSIGN and Connect Media gathered leading finance, legal and procurement executives from all sectors of the national economy to explore the factors that are arresting digital momentum in Australia. Their conversation uncovered a number of shared frustrations, as well as aligned opportunities – this is what they had to say.