Data holds claim as the most persistent challenge across marketing agendas. It lives in excess and constantly grows, requiring regular orchestration and vigilance over how it is governed, organised, and understood. The days of third-party data reliance are dwindling, and technology continues to advance, challenging leaders to rethink their approach to their existing data frameworks to maximise first-party data usage. For many, this undertaking has already begun, positioning first-movers as leaders across the digital marketplace.
XPON, in partnership with Connect Media, gathered the marketing minds shaping the Australian business landscape to explore this undertaking. It was an evening of great discussion and insight, breaking down the challenges shared between leaders as they navigate their data challenges and digital journeys.
The healthcare industry has reached a critical inflection point. The pandemic exposed the vulnerabilities puncturing hospitals and practices around the country, making it clear that our current systems are no longer fit for purpose. Leaders also are experiencing an upward battle with retaining a burnt-out workforce, all the while still navigating increasing skills shortages and hesitancy from new generations to take up the mantle of responsibility.
Change- culturally, socially and operationally- across the entire sector, is vital.
Despite this overwhelming appetite for change, reform is costly. The volatility of our current economic climate has amplified this reality, challenging healthcare professionals to push the creative boundaries of strategy to bring about new and innovative systems of difference. This process is long and incremental, requiring immense forward planning, analysing short-, medium- and longer-term implications. Leaders are challenged to consider what are the core, fundamental characteristics needed to redesign future services, keeping in-mind the influence of external pressures.
Across three states, over three different events, Philips and Deloitte, in partnership with Connect Media, brought leading healthcare professionals together to confront this current state of industry. National and Local Chief Officers, Directors and Managers, all with diverse health backgrounds, gathered at closed roundtables in Queensland, Victoria and New South Wales. These roundtables were forums for candid discussion, drawing together different points of view from across the sector, delving into the core challenges shaping modern healthcare delivery: future reform and workforce shortages. The purpose, to collectively strategize practical solutions to build a more resilient healthcare system with those leading the charge.
These conversations were recorded, transcribed and summarised into this Whitepaper. Within its pages you will find a reflection of the discussions, insights, questions, and ultimately solutions, that fuelled each event as healthcare leaders confronted the presented theme. Attendees were granted anonymity in return for their honesty and candour. Here is an insight into what they had to say.
The profound volatility of the current economic climate has impacted almost every aspect of our operating environment. Cost pressures are rising, labour markets tightening and sustainability commitments carry more of an intensified weight. What’s more, the global players of growth and demand have shifted, and continue to do so, amplifying the already complex nature of post-pandemic supply. Though businesses are better prepared to face these headwinds, leaders of industry will be defined by their ability to strategically position themselves for advantage; a task that has fallen into the remit of CFOs.
Fortunately, finance leaders are inherently aware that through crisis emerges potential for opportunity. KPMG Partner and Senior Economist, Sarah Hunter, expressed it plainly: “Now is the time to take advantage.”
On the 13th October 2022, Oracle and KPMG, in partnership with Connect Media, hosted an executive gathering of senior finance leaders from across all sectors of the national economy to discuss this uptake of an advantage-driven mentality. Their conversation interrogated the expanding mantle of CFOs in the face of a tumultuous economy as they continue to step up as strategic partners and digital enablers.