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Author: Mitch Cohen

UNLOCKING THE BEATING HEART OF SPORTS: THE ART OF FAN ENGAGEMENT

Unlocking The Beating Heart of Sports: The Art of Fan Engagement In today’s dynamic sports landscape, industry leaders are navigating a multitude of complexities all while striving to deliver event experiences that unite and inspire the masses. Fans are the lifeblood of sport, yet connecting with them on a deeper level beyond the season’s end […]

LEVERAGING SPORTS FOR SOCIAL IMPACT

VIDEO: A Conversation with Sarah Walsh, Head of AFC Women’s Asian Cup™ 2026 Office, Football Australia, at the Business of Sport Summit, Sydney

IGNITING INNOVATION IN HR

VIDEO: A Conversation with Michael Kim, Spotify’s Head of HR JAPAC & SAMEA, at the HR Leaders Forum, Auckland

REDEFINING INFLUENCE: LEVERAGING AI AS A STRATEGIC COMMS ASSET

When you are a corporate affairs professional, the potential of Artificial Intelligence (AI) is as discomforting as it is exciting. On the one hand, you have a technology capable of creating and spreading large quantities of damaging disinformation with just a few quick clicks. On the other, you have a tool that might be smarter […]

L&D AND THE FUTURE OF WORK

VIDEO: In conversation with Darren Nerland, Global Leadership & Learning Development Manager, Amazon at the Learning and Development Forum 2024, Melbourne.

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Arti Oza

As Connect Media’s sole Designer, Arti is responsible for the creative visual direction and design of our entire suite of multimedia commercial and promotional material. She holds a Bachelor’s Degree of Design in Animation from the University of Technology Sydney. Arti’s artistic skill extends beyond her diverse corporate portfolio, and she has been known to draw incredibly realistic and stylised portraits of people.

Rachel Dreyfus

As Production and Operations Coordinator, Rachel has direct oversight over our event production portfolio and is responsible for securing our executive keynote speakers and panellists for our major events. She has a diverse administrative background in hospitality and database management, holds a Bachelor of Fine Arts (Ceramics) from the National Art School, as well as a Masters of Management from ICMS.

Outside of the office, you will find Rachel teaching ceramics to kids and strategically surf-lifesaving outside of the water.

Mitch Cohen

As Content Manager, Mitch is responsible for setting the strategic-agenda for our entire suite of industry and bespoke events, as well as the design, execution and editorial oversight of B2B content marketing services for our clients.

Zoe Baptist

As Account Manager, Zoe is responsible for bringing new clients into our business community to establish long-term partnerships. Zoe begun her journey with Connect Media in our Marketing Team, and brings a wealth of experience around service delivery and customer experience to her Commercial role. She holds a Bachelor in Sport and Exercise Management from the University of Technology Sydney.

Zoe is a diehard Good Charlotte fan, and unfortunately for the rest of the team, has executive control over the office Sonos Speakers.

Lisa Eam

As Client Event Manager, Lisa is responsible for the seamless, back-end management of our event operations. She also charges the management of client, speaker and sponsor needs across both our event and bespoke roundtable offerings. Lisa holds a Bachelor’s Degree in Management in Events and Leisure from the University of Technology Sydney and has an extensive background in venue management and hospitality.

She currently holds the office title of ‘In-House Expert’ when it comes to the Sydney culinary scene, and is often the envy of all our office lunches.

Jessica Ewing-Flynn

As Commercial Director, Jessica is responsible for developing commercial partnerships across our entire suite of industry-leading events. Her extensive experience in the events sector spans both operational and client-facing roles, covering large-scale events through to bespoke engagements. She holds a Masters of Business Administration (MBA) from the University of South Australia, and a Bachelor in Event Management from the International College of Management Sydney.

Jessica hails from the Northern Beaches, where she is renowned as an extremely average runner, and a slightly better swimmer.

Taya Knights

As Producer, Taya manages the national and global speaker acquisition across our events, building relationships with talent and securing world-class thought leaders. Taya has completed a Bachelor’s Degree in Communications majoring in Social and Political Science at the University of Technology Sydney, which she integrated diligently into her role.

Jane Forbes

As Marketing Director, Jane plays a pivotal role in realising our long-term marketing agenda. Before assuming her current role, Jane served as Connect Media’s Data Manager for over two years. Jane holds an Advanced Diploma in Hospitality Management, and has over a decade’s dedicated senior experience in the events space. Jane enjoys escaping the hustle and bustle of the city to spend quality time at the beach with her young family.

Bridee Arrighi

As Operations Director, Bridee has operational oversight of our entire event portfolio, including stakeholder relations and end-to-end event management. Bridee graduated from Macleay College with a Bachelor of Business specialising in Event Management, and has over five years’ dedicated experience in the events space.

Bridee has a passion for the outdoors, and was quick to commandeer the best window seat in our office.

Dominic Patterson

Since founding the company in 2009, Dominic has fostered a culture of innovation and creativity, producing world-class conferences and pioneering advancements within the industry.

A media entrepreneur with over 20 years’ experience in B2B communications and events, Dominic has led Connect Media to be twice recognised as a BRW Fast Starter, a BRW Fast 100 Company, and a SmartCompanySmart50.

A keen sportsman and a supporter of the performing arts, Dominic maintains an active interest in public policy and has hosted a radio show with several listeners.

He has a Bachelor of Arts in Management (Economics) from the University of Westminster in London, certificates from AFTRS, NIDA and is a member of the Australian Institute of Company Directors.

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