We are mining the complexities of the world around us in greater detail than ever before. While this ongoing interrogation has yielded great advances and insight, it is also taking a toll on us as employees. In too many cases, systems and processes designed to bring people together in the workplace are causing undue distraction and disengagement.
The situation, however, is far from helpless. As humans we have a tremendous ability to create – the task before us is to make sure that spirit does not lie dormant. DROPBOX is dedicated to this pursuit, making it their mission to unleash our creative energy by creating an enlightened way of working – not by overengineering a complex problem, but by removing all the noise and all the friction.
As part of this mission, DROPBOX and CONNECT MEDIA gathered senior digital, marketing and business intelligence leaders from the retail sector to hear how they are supporting collaborative spaces, where the frustration lies, and where spaces for creation exist. This conversation unearthed a number of shared frustrations, as well as shared opportunities – this is what they had to say.
Customers, the protagonist of our retail narrative, are fundamentally changing. They are shopping in the moment, and that moment has become ubiquitous. Brands are challenging held business assumptions to remain part of the story.