Where Australia’s media industry meets
Meteoric investments in content creation, a sharp incline in digital consumption, and fundamental changes to the ways we access, share, and consume content – our global media environment is in the midst of significant overhaul.
Serious leaders in every dimension of the business of media must remain abreast of the shifts in consumer behaviour, leaps in technological innovation, and bold new policy directions that may prove consequential for the future of the industry.
The Business of Media Summit secures national and global speakers of unmatched quality and immense authority to advance this crucial dialogue.
Uniting leaders from across the media and entertainment sector, including advertising and digital stakeholders and content-creators, the Summit is an essential platform for responding to the change sweeping through the industry.
Growth and Opportunities for Digital Communities
Trust and Tradition: Changing Consumer Attitudes Towards Media
Despite modest gains over the past twelve months, trust in Australia’s traditional media continues to lag behind government and business institutions. Layered into this trust deficit is a rising tide of misinformation, discernible partisanship, and social tribalism. While consumers recognise that they need to take more personal responsibility for their own information hygiene and increase their media literacy, our Outlook Session considers what the industry can do to foster greater trust. We will consider how the role occupied by traditional media in this nation is changing, taking into account the pressures of an endless media cycle, the greater digital conditioning of consumers throughout the pandemic, and the swelling influence of social media.
Media Wars and Winning the Battle for Attention
Chasing Profitability: New Revenue Models in Media
Our digital environment has reached an inflection point that is altering media economics. Rising expectations for privacy and evolving regulatory restrictions have led to the demise of third-party cookies, carrying ramifications for advertising-geared revenue models. Streaming services and subscription-based models continue to surge, while brands and media businesses alike are moving to enrich their own social communities and wrestle back control of their audiences and their data. In this Session, we will hear how advertisers and media players are dividing their spend to build communities, generate revenue, and deliver personalised services to more clandestine end-users.
Business is the greatest platform for change on society’s challenges, and the media industry undoubtedly has a significant role to play in this effort. Stereotypes are deeply embedded in our everyday lives. They influence individual attitudes, affecting the way we see ourselves and the people and world around us. Unchallenged, harmful stereotypes are a root cause of discrimination and inequality. The media industry has the power to influence culture and society in a positive way and be a catalyst for social change.
Content Beyond Borders: Engaging Consumers Across Channels
Consumers freely travel across channels in their relentless pursuit of content. The expectation to create impactful content that resonates with diverse audiences and is digestible across platforms is well-founded. In this Session, we will hear how approaches to content creation, acquisition, and distribution are evolving in an increasingly fragmented media landscape. We will weigh ambitions for global influence against commitments to local relevance to see how media businesses are defining a compelling content strategy.
The Changing Customer and the Acceleration of Retail Media
Ecosystems and Experiences: Responding to Modern Audiences
The pandemic has created a world of online content consumers with a refined taste for digital experiences. Media businesses must find ways of reading and responding to these heightened experiential demands, or else risk losing the prized attention of their audiences. In this Session, we will consider how media businesses are building responsive ecosystems and driving relevant and immersive content to their customers. We will explore the strategies and technologies media players are adopting to enrich their audience profiles, as well as how customer insights are being channeled across the business for greater responsiveness and resilience.
When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been helping customers discover and experience the incredible power of video through its award-winning technology, empowering organisations in more than 70 countries across the globe to touch audiences in bold and innovative ways.
Brightcove achieves this by developing technologies once thought impossible, providing customer support without parallel or excuses, and leveraging the expertise and resources of a global infrastructure. Video is the world’s most compelling, exciting medium.
Piano enables the world’s largest media companies and brands to accelerate their subscription, advertising, analytics and personalization initiatives in order to engage, monetize and measure content experiences. Piano works with leading global organizations such as CNBC, The Wall Street Journal, NBC Sports, Insider Inc, The Economist, Gannett, Le Parisien, TechCrunch, Thomson Reuters, Penske Media, MIT Technology Review, The Telegraph and more than 300 other clients. In 2020, Piano was recognized as one of the fastest-growing, innovative technology companies in the world by Red Herring, World Economic Forum and Deloitte and received Product of the Year from the Business Intelligence Group.
At dentsu, we exist to create truly sustainable value – for our clients, our partners, our people and our community. Our offer in Australia includes leading media, creative and customer experience management capabilities, born from brands Carat, iProspect, Isobar, Merkle, BWM dentsu and MKTG, re-born as One dentsu. As leading partners with some of the world’s biggest media and technology companies, including Adobe, Salesforce, Facebook and Google, we create world-class solutions and services that unlock new opportunities for growth and business transformation across the entire customer journey.
Taboola powers recommendations for the open web, helping people discover things they may like. The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement.
International Association of Business Communicators (IABC) is a global association that serves professionals in the field of business communication, bringing together the profession’s collective disciplines. We deliver on the Global Standard in communication through our educational offerings, certification, Gold Quill awards program, resources, and annual World Conference. We support our community of business communication professionals with innovative thinking, shared best practices, in-depth learning, and career guidance.
Celebrating its 4th year, the Business of Media Summit is unparalleled in the level of delegates and speakers it attracts. The Summit is driven by an ambitious business agenda, and our audience is screened for seniority to ensure you are networking with the minds shaping business.
Our limited keynote and moderated panel speaking opportunities will effectively embed you in this top-end business community. Digital and physical brand activations, as well as consultations in dedicated activation spaces further enable you to engage with this decision-making audience.
As a marketing platform to demonstrate expertise, credibility and grow your business with the Media industry, the Business of Media Summit offers unrivalled cut-through.
SWISSOTEL SYDNEY
68 Market St, Sydney
New South Wales 2000, Australia
Accommodation Offer at the Swissotel:
To book, please contact the In-House Reservations Team via email [email protected] or telephone 02 9238 8888 and quote the following code“BUS020622”. This code will provide a 10% discount off the best available rate at the time of booking. A credit card will need to be provided in order to secure the booking and is subject to a 24 hour cancellation policy.
The In-House Reservations Team is available 9am-5pm, Monday-Friday. You can also find accommodation information on their website. Please note in order to receive the 10% discount the Reservations Team must be contacted – https://www.swissotel.com/hotels/sydney/accommodation/
Accommodation Offer at Novotel Sydney Darling Square:
To book, please email [email protected] or call +612 8217 4000 to speak with reservations.
Delegates are required to quote ‘CONNECTMED22’ to receive a 10% discount on our Best Flexible Rate. This discount is valid for attendees of the Business of Media Summit held on 2nd June 2022. For more information please click here.
If you are a Vendor or Service Provider to marketing executives, please email [email protected] to register.
COVID ADDITIONAL INFORMATION
Secure your place with confidence.
We are continuously following the advice of the Australian Department of Health. The health and safety of our delegates, partners and staff remains our priority.
Please do not attend a venue for any Connect Media event if you:
Health and Safety Measures in place include:
Connect Media reserves the right to deny entry to any person who is unwilling or unable to comply with the above terms.
For any other questions, please contact [email protected].
We look forward to delivering this event for you.
Frequently Asked Questions (FAQ)
What’s included in my delegate pass?
A Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, and access to provided speaker presentations.
What’s included in my digital pass (only applicable for digital events)?
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to post event content and select speaker presentations, this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Is there a group booking discount?
Yes – groups of 3 people or more are entitled to a discount. Full discount information is available on our registration page. If you have any questions about how group bookings work, please contact [email protected]
Can I transfer my pass?
A delegate pass is entry for one person only, passes cannot be shared. A substitute delegate is welcome at any time prior to the event, provided the request is made in writing to [email protected]
How do I receive my delegate pass?
Following the completion of your registration and payment, you will receive an email confirmation. We will contact you via email one week before the event to provide final information regarding your participation. Delegate badges and all event material will be provided upon arrival at the event – nothing will be sent in the post.
Is media registration available?
No, this is a closed and confidential event. Media registrations are not available.
Cancellation Policy:
A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
What is a Service Provider?
A service provider refers to an individual or organisation who supplies products and/or services to the primary audience of retail industry.
Service providers may only have one representative at the event. A delegate pass is entry for one person only, passes cannot be shared. All service providers who apply for a pass will be reviewed internally before a registration is completed.
Will there be a delegate list available?
No, Connect Media does not provide delegate lists to attendees
Delegate Pass:
Delegate Pass includes access to all sessions, refreshment breaks, networking lunches, networking drinks reception, and access to approved speaker presentations/on demand content. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. One delegate ticket is entry for one person only, passes cannot be shared. Organiser’s reserve the right to deny entry to anyone not registered.
Digital Pass (only applicable for digital events):
A digital pass is valid for the use of 1 user and provides access to live content, inclusive of all keynotes, and sessions. The pass also includes access to approved speaker presentations/on demand content; this will be available to you via email in the week following the event. Please note: Sharing of speaker presentation’s is subject to approval from the guest speaker. Access must not be shared by multiple user’s or redistributed in any way. Organiser’s reserve the right to deny access to anyone who is found violating the above terms.
Payment & Discounts:
Only one promotional discount code can be applied per registrant. All prices and promotions are valid at the time of purchase only and may not be redeemed after the point of purchase.
Organiser’s Rights:
Connect Media and Communications Group Pty Ltd endeavours to ensure the conference programme and speaker line-up is correct at the time of the event. All advertised details are correct at time of publishing. Due to unforeseen circumstances Connect Media and Communications Group Pty Ltd reserves the right to alter the programme prior to the event without notice. We also reserve the right to cancel or postpone the event. Where Connect Media is unable to run the event in the next 12 months (from the date of the event), you will be entitled to a full refund. In the unlikely event that it is cancelled or postponed, no compensation will be provided for cancelled/amended travel arrangements.
Connect Media and Communications Group Pty Ltd reserves the right to deny access to any individual that engages in or is alleged to engage in practices that are considered unprofessional and inappropriate for a business conference. We reserve the right to deny access to delegates that may affect the client / vendor ratio of attendance in favour of the interests of sponsors and commercial partners of the event.
In registering for this event, delegates grant permission to Connect Media and Communications Group Pty Ltd to take and to have full and free use of video/photographs containing their image/likeness for promotional use. Should a delegate not agree to the above image release, they must advise [email protected].
Cancellation Policy:
A substitute delegate is welcome at any time provided the request is made in writing. A full refund less a $250 (GST Inclusive) processing fee is applicable on cancellation requests made in writing within 10 days of registration. No refunds are available for cancellations made more than 10 days after registration. Where Connect Media is required to reschedule the event in the interest of the event partner’s and guests, your pass will be automatically transferred to the rescheduled dates. Should you be provided with a credit note at the discretion of the event organisers, this credit is valid for the specified amount of passes, and not the monetary value. Should Connect Media be unable to offer, deliver or fulfil any engagement within 12 months, you will be entitled to a full refund.
Event Delivery:
In case of a change in government restrictions and advice, Connect Media reserves the right to make the decision to deliver the event completely digital, or completely in person. Should you hold a different pass, you are entitled to move your registration to digital/in person, or receive a credit for the following edition of the event.
Privacy Disclosure:
We take your privacy seriously. Information collected on this registration will be held in the strictest of confidence on a secure database. This information may be used in order to contact you regarding future events, product development and services offered. If you do not wish to be contacted please email [email protected]. To view our full privacy policy please visit: https://connectmedia.com/privacy-policy/.
Connect Media COVID Safe:
